The election wot ‘The Sun’ never won

 

The influence of the media tycoon, Rupert Murdoch, on British politics is a subject discussed at every UK General election. Earlier this month, when the Conservative Party failed to win a parliamentary majority despite his newspapers’ support, I wrote a piece for The Conversation, arguing that the result marked an important moment in British press history. Here are the first couple of paragraphs; a link to the full story follows below.

Britain’s tabloid press is by turns rude, cruel, and funny. To politicians, it is often all three. As voters in the UK went to the polls on June 8, the newsstands offered strong support for Theresa May – and a picture of Jeremy Corbyn in a dustbin.

The prime minister’s political opponents took to social media during the campaign, urging young people to vote. The fact plenty of them seem to have done so may prove to be a factor in the shock result. If so, those social media messages are likely to have been a much greater influence than the slogans and insults of a printed press. Young people tend to read newspapers much less than their elders do.

Failure to understand the nature of change in business or politics leads to defeat, perhaps disaster.

You can read the rest of the article here.

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